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Course Description

A survey in business providing a multidisciplinary examination of how culture, society, the economic system, the legal environment, international and political issues, financial institutions, and human behavior interact to affect a business organization's policy and practices within the U.S. and abroad. Demonstrate how these influences impact the primary areas of business including: organizational structure and design, leadership, human resources management, organized labor practices; marketing; organized communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities markets; and therefore affect a business's ability to achieve its organizational goals. This course has the option of a letter grade or pass/no pass. Previously listed as GBUS 1. (C-ID: BUS 110) ADVISORY: Eligible for English 250 and English 260.

Learning Outcomes

  • Identify and critique the basic types of business ownership.
  • Describe the functions of management and identify the primary activities involved in each function.
  • Evaluate the basic leadership styles, determine the impact on the organization, and recommend alternative styles.
  • Define business ethics and explain the role of social responsibility in an organization.
  • Explain the importance and impact of macroeconomic fluctuations on an individual business's operations.
  • Identify the main components of creating a marketing strategy.
  • Identify and evaluate alternative pricing strategies, and their effect on profit levels.
  • Describe basic accounting functions and their importance to business management.
  • Identify the effects of cultural changes in domestic and international communities and their impacts on a business's operations

Last modified: November 25, 2014
Gavilan College Red Diamond 5055 Santa Teresa Boulevard Red Diamond Gilroy, CA 95020 Red Diamond (408) 848-4800